Your ERP tracks what happened. Your customers need what's next.
What we do
Four practice areas. Senior practitioners only. Always embedded with your team.
No vendor alliances. No platform partnerships. We recommend the architecture that fits your business.
Digital Platform & Commerce Strategy
Your customers expect a modern ordering experience. Your ERP wasn't built for that. We define the platform vision and build a roadmap that balances quick wins with structural change: platform architecture, build-vs-buy assessment, and value pool prioritization. Grounded in 15+ years of B2B commerce delivery.
Product Operating Model
Most enterprises still run IT as a project factory: annual budgets, waterfall timelines, output over outcomes. We help you transition to a product-led organization. Governance redesign from project office to value management. Portfolio prioritization tied to business outcomes. Persistent teams aligned to value streams. The kind of change that makes digital investments actually compound.
AI & Operational Automation
Not chatbot wrappers. We build AI copilots for internal workflows, automate decision-heavy processes, and deploy agent-driven automation where it cuts real cost. Practitioner-level implementation using AI tooling and Python. Not a research lab briefing.
Embedded Product Leadership
Sometimes you don't need a consultancy. You need a senior product leader inside your team. We step in as interim CPO or product lead. We own the roadmap, run the cadence, and unblock teams. Fractional (2 days/week) or full-time, with weekly working sessions and bi-weekly sponsor reviews.
How we work
No 200-page reports. No steering committees. Three phases, clear outcomes.
Discover & Frame
We start with the people and the platform. Stakeholder interviews across leadership and the teams doing the actual work, including the warehouse floor, the sales desk, procurement. We identify who actually uses the system day-to-day and design for their adoption from the start, not as an afterthought. The output is a strategic frame: where the value is, where the friction is, what to do about it. Typically delivered as an executive brief. Ten pages, not a hundred.
Prioritize & Validate
Not everything that matters is urgent. We map initiatives against value and effort, separate the quick wins from the bigger bets, and define MVP experiments where the risk is highest. This is where the rolling backlog takes shape, sequenced for impact, with flexibility to re-prioritize as you learn.
Roadmap & Deliver
A prioritized roadmap with clear ownership and next-phase planning. We stay embedded through delivery: working sessions weekly, sponsor reviews bi-weekly, building capability inside your team continuously. That includes digital champions on the floor and structured handoffs so your people own the system, not just the deliverable. When we leave, the capability stays.
Practitioners,
not presenters
Sure Digital is a senior boutique practice, not a firm that sells strategy decks and staffs juniors to execute them. We've built platforms, led product teams, and shipped at scale. Every engagement is led by practitioners with direct domain experience.
No juniors learning on your project. No bench warmers padding the team. When you need to extend capacity, we draw from a network of senior specialists we've worked with for years.
Based in the Netherlands. Working with enterprises across Western Europe.
Embedded
We work inside your team, 2 days/week or full-time — not from the sidelines
Cross-domain
Product, technology, and commercial operations — connected by someone who speaks all three
Pragmatic
Executive briefs, not binders. Prioritized roadmaps, not wish lists.
Senior only
Every engagement staffed with 15+ year practitioners. No bait-and-switch.
Maurice Smedts
Founder
15+ years building digital platforms and product organizations for companies that move physical products at scale.
MSc Operations Management (Eindhoven University of Technology, thesis at Maersk). Rose to Commercial Director at Ingram Micro/Docdata, where he co-authored the CEO strategy and led the EMEA platform rollout. Led international e-commerce expansion at de Bijenkorf, launching into four new markets. Spent 5+ years as Global Product Manager Digital at a global distribution enterprise, where he drove multi-country B2B platform transformation across Europe and the Americas.
Defines product strategy in the boardroom and runs business validation experiments before you commit budget. Heavily uses AI as part of that toolkit — for discovery, rapid prototyping, and testing assumptions at speed. Has run governance redesigns and product operating model rollouts at enterprise scale. Not an advisor who talks about transformation. A practitioner who validates the direction first.
Has worked with ASOS, bol.com, de Bijenkorf, Nutricia, Philips, Unilever, and Zalando.
What we've delivered
Real engagements. Anonymized details, specific outcomes.
B2B Digital Platform Transformation
A global materials distribution company needed to move from ERP-driven ordering to a modern digital platform. We led product discovery and platform architecture, then managed engineering delivery across multiple markets. Scope included customer self-service, pricing governance, and change management for commercial teams used to phone-and-email ordering.
International Multi-Market Platform Rollout
A premium European retailer expanding its platform internationally. We owned end-to-end delivery: order management architecture, checkout optimization, and cross-team coordination between internal squads, remote development teams, and third-party vendors across time zones.
B2C has always been years ahead in digital commerce. We bring that standard to B2B environments where the bar is still low: frictionless ordering, conversion-driven UX, real-time operations.
Digital Commerce Strategy for Global Manufacturer
A global industrial manufacturer defining its digital commerce strategy. We ran stakeholder interviews, reviewed the existing platform stack, and translated UX prototypes into commercial levers. Validated digital procurement integration paths: API, EDI, and AI-driven automation.
30 minutes, no pitch deck, no strings attached
Built for enterprises that make and move things
We work best with companies where digital isn't the product, it's the lever. If your revenue comes from manufacturing, distributing, or selling physical products, and your digital platform isn't keeping pace, we should talk.
B2B distributors and manufacturers
Moving from legacy ordering to digital platforms. ERP-heavy environments where "just build a webshop" doesn't cut it.
Industrial and operational enterprises
Complex supply chains, multi-country operations, procurement workflows that need modernization — not a brochure site.
Companies stuck between ERP and digital
You've outgrown spreadsheets and email orders but your ERP vendor's "digital portal" isn't working. You need a platform strategy, not another module.
Mid-to-large enterprises with transformation budgets
We're senior practitioners at a premium price point. Best fit for organizations with the budget and ambition to make a real shift. Not a pilot that stalls after the deck is delivered.
Let's talk
Tell us what you're working on. We'll share an honest perspective and tell you whether we're the right fit. No pitch deck. Just a direct conversation.
We respond within one business day.